Properly tracking Facebook ad performance in Google Analytics is one of the best methods you can use to make sure your Facebook advertising is having the desired impact on your business’ bottom line. By default, Google Analytics automatically assigns all Facebook traffic into the Social default channel grouping, which you can see in the Acquisition […]
Ready to supercharge your website’s performance and see better business results? Here, we’ll cover SEO (search engine optimization) and PPC (pay-per-click) advertising, what they are, the benefits of each individually & most importantly, the benefits of using PPC and SEO together to boost your website’s performance in search results. Let’s start with a quick overview […]
SEO stands for Search Engine Optimization. At its core, SEO is used to ensure a website’s purpose and content are understandable and provide a great experience for both users and search engines. The goal of SEO is to improve a website’s rank on search engine results pages in order to improve business results. SEO is […]
Google Search Console is one of the absolute best SEO tools you can use to improve the performance of your website in search results. Bonus: This tool is absolutely free! In this guide you’ll learn what this tool is and 9 powerful ways you can use Google Search Console for Search Engine Optimization. This will […]
Digital advertising is any paid media placement on a digital medium such as a website, an app, or internet-connected platform. It is also sometimes called online advertising. To get a clear picture, it may also be helpful to think of what digital advertising is not: It is not Traditional Advertising like TV ads, infomercials, or […]
Here we will review how to set up Bing Webmaster Tools and verify your website, so that your business can reap the benefits of this powerful SEO tool. Bing Webmaster Tools is a similar platform to Google Search Console. It is a free tool which helps website owners, webmasters, SEOs, and marketers discover how their […]
Ready to start using Google Search Console and reaping the benefits of the data and performance reporting it contains? Here we review how to set up Google Search Console and verify your website, so that you can begin using this free SEO tool to improve your website and ultimately your business performance! Google Search Console […]
Here you’ll find 7 highly valuable local SEO tips and tactics that you can use to grow your business by reaching more customers online. Improving a website’s findability on the internet with search engine optimization (SEO) can have a dramatic impact on any business. Applying SEO tactics to improve your local business website is no […]