In Google Ads every keyword has a match type. Using Google Ads keyword match types properly is a crucial piece of any high performing ad campaign. Knowing how Google match types function and how they can impact your Google Ads performance is essential to developing an ad strategy aligned with your business goals. In this […]

In April, Google unveiled a new feature for call ads. The option to include a website link below the main ad components on call-only ads. With this change, they also announced they are changing the name of call-only ads to call ads. Beyond this name change, the only difference between call-only ads and the renamed […]

A worldwide crisis can be a scary time for any business due to the uncertainty of the situation. A crisis isn’t planned and often comes with fast paced changes that require businesses to adapt their strategies quickly, often with new considerations or restrictions in place.  As the world is currently dealing with the COVID-19 coronavirus, […]

Are one page websites good for SEO? Are one page websites bad for SEO? However you phrase it, these are common questions for those new to SEO and digital marketing and we are glad you are asking.  If you are considering a one page website or you currently have a one page website and are […]

Feeling frustrated that your website isn’t appearing in search results or ranking well for searches related to your business? If you have recently created a website or have just started using SEO for your website, this post is for you. We’ve created a list of 5 actionable SEO tactics for new websites which you can […]

Having trouble getting your website to show up on Google? Here we’ll share with you practical steps you can take to get your website to show up online when your potential customers are searching for the very things your business offers. Read on to learn three of the most valuable things you can do to […]

If you are wondering if boosting a post on Facebook is worth it, the answer is no.  Advertising on Facebook is a great way for many businesses to build brand awareness, increase leads, drive sales, and promote overall business growth. Advertising on Facebook can also be an affordable advertising method, a perk applicable to many […]

Properly tracking Facebook ad performance in Google Analytics is one of the best methods you can use to make sure your Facebook advertising is having the desired impact on your business’ bottom line. By default, Google Analytics automatically assigns all Facebook traffic into the Social default channel grouping, which you can see in the Acquisition […]

Ready to supercharge your website’s performance and see better business results? Here, we’ll cover SEO (search engine optimization) and PPC (pay-per-click) advertising, what they are, the benefits of each individually & most importantly, the benefits of using PPC and SEO together to boost your website’s performance in search results.  Let’s start with a quick overview […]

SEO stands for Search Engine Optimization. At its core, SEO is used to ensure a website’s purpose and content are understandable and provide a great experience for both users and search engines. The goal of SEO is to improve a website’s rank on search engine results pages in order to improve business results. SEO is […]