Properly tracking Facebook ad performance in Google Analytics is one of the best methods you can use to make sure your Facebook advertising is having the desired impact on your business’ bottom line. By default, Google Analytics automatically assigns all Facebook traffic into the Social default channel grouping, which you can see in the Acquisition […]

Ready to supercharge your website’s performance and see better business results? Here, we’ll cover SEO (search engine optimization) and PPC (pay-per-click) advertising, what they are, the benefits of each individually & most importantly, the benefits of using PPC and SEO together to boost your website’s performance in search results.  Let’s start with a quick overview […]

Digital advertising is any paid media placement on a digital medium such as a website, an app, or internet-connected platform. It is also sometimes called online advertising. To get a clear picture, it may also be helpful to think of what digital advertising is not: It is not Traditional Advertising like TV ads, infomercials, or […]