Google search ads are an incredible tool that all businesses can use to target potential customers with highly relevant messaging at the exact moment they are searching for the information, a product, or a service the business offers.  Search ads in Google Ads (formerly Google AdWords) are innately designed for efficiency because their purpose is […]

In Google Ads every keyword has a match type. Using Google Ads keyword match types properly is a crucial piece of any high performing ad campaign. Knowing how Google match types function and how they can impact your Google Ads performance is essential to developing an ad strategy aligned with your business goals. In this […]

In April, Google unveiled a new feature for call ads. The option to include a website link below the main ad components on call-only ads. With this change, they also announced they are changing the name of call-only ads to call ads. Beyond this name change, the only difference between call-only ads and the renamed […]

A worldwide crisis can be a scary time for any business due to the uncertainty of the situation. A crisis isn’t planned and often comes with fast paced changes that require businesses to adapt their strategies quickly, often with new considerations or restrictions in place.  As the world is currently dealing with the COVID-19 coronavirus, […]

If you are wondering if boosting a post on Facebook is worth it, the answer is no.  Advertising on Facebook is a great way for many businesses to build brand awareness, increase leads, drive sales, and promote overall business growth. Advertising on Facebook can also be an affordable advertising method, a perk applicable to many […]

Properly tracking Facebook ad performance in Google Analytics is one of the best methods you can use to make sure your Facebook advertising is having the desired impact on your business’ bottom line. By default, Google Analytics automatically assigns all Facebook traffic into the Social default channel grouping, which you can see in the Acquisition […]

Ready to supercharge your website’s performance and see better business results? Here, we’ll cover SEO (search engine optimization) and PPC (pay-per-click) advertising, what they are, the benefits of each individually & most importantly, the benefits of using PPC and SEO together to boost your website’s performance in search results.  Let’s start with a quick overview […]

Digital advertising is any paid media placement on a digital medium such as a website, an app, or internet-connected platform. It is also sometimes called online advertising. To get a clear picture, it may also be helpful to think of what digital advertising is not: It is not Traditional Advertising like TV ads, infomercials, or […]