Search Engine Marketing (SEM)
Connect With Customers In Their Moment of Need
Search engine marketing is one of the BEST ways to reach your audience in their moment of need. When consumers search on Google or Bing, they are telling you exactly what they need at the moment they need it. Google refers to this as the Zero Moment of Truth (ZMOT). Search marketing enables your website to rank higher organically on search engine results pages and take advantage of paid search opportunities, ultimately giving your business the best chance to reach these motivated customers with your message.
A Data Driven Search Marketing Agency
Intigress is a search marketing agency specializing in both organic search engine optimization and paid search advertising on Google and Bing. Using both organic and paid tactics, our experts develop & implement intelligent strategies designed to help you reach your business goals & increase the return on your digital marketing investment.
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Find out how you can use SEO & paid search to grow your business.
What Is Search Marketing?
Search marketing, or search engine marketing (SEM), is a segment of digital marketing focused solely on tactics designed to market a business on search engines such as Google & Bing. This includes paid search advertising (i.e. Google Ads and Microsoft Advertising), as well as search engine optimization (SEO). Together these two digital marketing specialties create a powerful way to reach consumers while they are searching for information, products and services on search engines.
When both search engine optimization tactics & paid search advertising are used together to reach consumers, your business can harness the powerful benefits of both tactics connecting with your audience at different stages in their customer journey and even reach them multiple times during a single search. With the average person conducting three to four searches per day on Google, that’s 90 – 120 opportunities each month to reach the a potential customer with your message when they search for what your business offers.
Although not every search a person performs will be relevant to your business, when you use search marketing, your business will be set up with the best chance of appearing when the searches are relevant for your business.
Increasing revenue, driving brand recognition and recall, developing trust, enhancing click through rates, and much more!
The Intigress Approach
At Intigress, we take a comprehensive approach to search marketing, using our expertise in both search engine optimization and search advertising strategies to deliver best possible results for our clients. We never “set it and forget it”, rather we refine, adjust, and test to continually progress toward more efficient results and better business outcomes. Our goal is not only to help you reach your business goals, but exceed them. Contact us today to get started with search marketing for your business!
Benefits of Search Marketing
Reaching consumers in their moment of need with search marketing allows you to connect with your customers at all stages of their customer journey, giving you the opportunity to connect in meaningful ways and move closer to your business goals. Here are just a few of the many benefits of using an intelligent search marketing strategy.